Quoin is built to help web designers find high-value redesign leads quickly. Its AI engine analyses local business websites and identifies those that are:
- Outdated
- Slow
- Poorly optimised
- Badly structured
- Visibly neglected
Here’s how Quoin’s AI works behind the scenes.
1. Visual Design Detection
The AI checks for:
- Old themes
- Non-responsive layouts
- Low-res images
- Outdated colour schemes
- Cluttered grids
2. Performance Testing
Quoin measures:
- Page speed
- Core Web Vitals
- Server response times
- Render-blocking scripts
Slow = outdated.
3. SEO Structure Analysis
AI checks for:
- Missing metadata
- Weak headings
- Poor schema
- No alt tags
- Thin content
Redesign leads often fail here.
4. Mobile Responsiveness
AI scans the mobile layout to detect:
- Text overlap
- Misaligned components
- Clickability issues
- Viewport problems
- Bad scaling
5. Content Freshness + Activity Signals
Quoin detects:
- Old blog posts
- Stale updates
- Outdated copyright
- Broken widgets
- Social inactivity
These are clear signs of neglect.
6. Tech Stack Age
AI looks at:
- Outdated CMS versions
- Deprecated plugins
- Non-SSL sites
- Old frameworks
7. Producing the Quoin Score
All insights are combined into a numeric Quoin Score, giving designers a clear view of which businesses need help — and which are worth contacting first.
Conclusion
Quoin uses AI to do what used to take designers hours — identifying outdated business websites and surfacing the strongest web design leads automatically.